GB/T19001: 2016 5.2.1制定方针

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“适应组织的宗旨和环境并支持其战略方向”.

比如，某汽车制造公司。

宗旨：为客户提供经济适用的轿车。

环境：市场对经济适用的低端轿车的需求量不断增长，对高端轿车的需求量不增反降；

公司在低端轿车领域具有丰富先进的技术知识，在高端轿车领域的技术知识不足；公司在低端轿车市场占有7%的份额，排名第9位

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Adapt to the purpose and environment of the organization and support its strategic direction



For example, a certain automobile manufacturing company.



Purpose: To provide customers with affordable sedans.



Environment: The market's demand for affordable low-end sedans continues to grow, while the demand for high-end sedans decreases instead of increasing; The company has rich and advanced technical knowledge in the low-end sedan field, but insufficient technical knowledge in the high-end sedan field; The company has a 7% share in the low-end sedan market, ranking 9th

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战略方向：抢占经济适用型低端轿车市场。

类似“动力强劲、性能卓越”、“拥有世界先进的无人驾驶系统”、“提供奢华舒适的驾驶体验”的质量方针不适应组织的宗旨和环境且不支持其战略方向。

类似“节省燃油、保养经济”、“配置丰富、空间充裕”、“功能齐全、驾驶方便”、“设计时尚、舒适安全”的质量方针适应组织的宗旨和环境并支持其战略方向。

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Strategic direction: Seize the market for affordable low-end sedans.



Quality policies such as "powerful, excellent performance", "Vanguard International Semiconductor Corporation driverless system" and "providing luxurious and comfortable driving experience" do not meet the purpose and environment of the organization and do not support its strategic direction.



The quality policies such as "fuel saving, economical maintenance", "rich configuration, ample space", "complete functionality, convenient driving", and "fashionable design, comfortable and safe" adapt to the organization's purpose and environment and support its strategic direction.

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宗旨：为客户提供高端品牌服饰。

环境：公司拥有世界知名的高端服饰品牌；公司拥有强大的高端品牌服饰设计团队；公司的品牌服饰专卖店遍布全球各地；消费者对服饰的设计、面料和做工的要求越来越高。

战略方向：成为世界知名高端服饰品牌的标杆。

类似“设计一流”、“面料精良”、“做工精细”的质量方针适应组织的宗旨和环境并支持其战略方向。

类似“满足成衣行业标准”、“面料对人体无害”、“可水洗和机洗”的质量方针不适应组织的宗旨和环境且不支持其战略方向。

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Purpose: To provide customers with high-end brand clothing.



Environment: The company has a world-renowned high-end clothing brand; The company has a strong high-end brand clothing design team; The company's brand clothing stores are located all over the world; Consumers have increasingly high requirements for clothing design, fabrics, and craftsmanship.



Strategic direction: To become a benchmark for world-renowned high-end clothing brands.



A quality policy similar to 'first-class design', 'excellent fabric', and 'fine workmanship' adapts to the organization's purpose and environment and supports its strategic direction.



Quality policies such as "meeting the standards of the garment industry", "fabrics are harmless to the human body", and "washable and machine washable" are not suitable for the organization's purpose and environment and do not support its strategic direction.

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“为建立质量目标提供框架”。

比如，某物业服务公司的质量方针是：

“创造安全宜人的居住环境，开展丰富多彩的文体活动，符合国家颁布的物业法规，不断增强业主的满意程度”。

以此为框架建立的质量目标是：

“无室外火灾和入室盗窃发生，环境卫生、空气质量、绿化建设达某标准，每季度至少开展1次文体活动，物业服务100%符合某物业法规，业主满意率超过85%”。

“包括满足适用要求的承诺”。

比如，某物业服务公司的质量方针是：

“创造安全宜人的居住环境，开展丰富多彩的文体活动，符合国家颁布的物业法规，不断增强业主的满意程度”。

其中：

“创造安全宜人的居住环境，开展丰富多彩的文体活动，符合国家颁布的物业法规”体现了满足适用要求的承诺。

“包括持续改进质量管理体系的承诺”。

比如，某物业服务公司的质量方针是：

“创造安全宜人的居住环境，开展丰富多彩的文体活动，符合国家颁布的物业法规，不断增强业主的满意程度”。

“不断增强业主的满意程度”体系了持续改进的质量管理体系的承诺

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Provide a framework for establishing quality objectives.



For example, the quality policy of a certain property service company is:



Create a safe and pleasant living environment, carry out diverse cultural and sports activities, comply with national property regulations, and continuously enhance the satisfaction of homeowners.



The quality objectives established within this framework are:



There are no outdoor fires or burglaries, and the environmental hygiene, air quality, and green construction meet certain standards. At least one cultural and sports activity is carried out every quarter. The property services comply with certain property regulations 100%, and the owner satisfaction rate exceeds 85%.



Including commitments to meet applicable requirements.



For example, the quality policy of a certain property service company is:



Create a safe and pleasant living environment, carry out diverse cultural and sports activities, comply with national property regulations, and continuously enhance the satisfaction of homeowners.