The organization should identify and select improvement opportunities and take necessary measures to meet customer requirements and enhance customer satisfaction.
This should include:
a) Improve products and services to meet requirements and meet future needs and expectations;
b) Correct, prevent or reduce adverse effects;
c) Improve the performance and effectiveness of the quality management system.
Note: Examples of improvement can include correction, corrective measures, continuous improvement, breakthrough change, innovation, and restructuring
The purpose of identifying improvement opportunities and planning for actual implementation activities by the organization is to achieve expected results and increase customer satisfaction,
The improvement of all stages, links, and processes ultimately promotes the quality of products and services, thereby continuously meeting customer requirements and expectations, correcting and preventing unexpected impacts,
And improve the performance and effectiveness of the quality management system