GB/T19001-2016理解组织及其环境

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Organizational mission: Organizational mission refers to the position, role, obligation, and role of an organization (as a subsystem) in society (a large system). The mission reflects the fundamental purpose of the organization, which not only reflects the requirements of the external society for the organization, but also reflects the pursuit and aspirations of the senior leaders of the organization

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组织资源：组织资源是组织拥有的，或可以直接控制和运用的各种要素，这些要素既是组织运行和发展所必需的，又是通过管理活动的配置整合，能够起到增值的作用，为组织及其成员带来利益。

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Organizational resources: Organizational resources are various elements that an organization possesses or can directly control and utilize.
These elements are not only necessary for the operation and development of the organization, but also can play a value-added role through the allocation and integration of management activities, bringing benefits to the organization and its members

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组织文化：或称企业文化，是一个组织由其价值观、信念、仪式、符号、处事方式等组成的其特有的文化形象。

文化是组织的灵魂，组织文化产生自然的影响力.引导人的思想、驱动人的行为，是一种非制度的强大驱动力

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Organizational culture, also known as corporate culture, is the unique cultural image of an organization composed of its values, beliefs, rituals, symbols, and ways of doing things.
Culture is the soul of an organization, and organizational culture has a natural influence.

It guides people's thinking and drives their behavior, and is a powerful non institutional driving force

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SWOT分析法用来确定企业自身的竞争优势、劣势、机会和威胁，从而将公司的战略与公司内部资源、外部环境有机地结合起来的一种科学的分析方法。

SWOT分析方法从某种意义上来说隶属于企业内部分析方法，即根据企业自身的既定内在条件进行分析。

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SWOT analysis is a scientific analysis method used to determine the competitive advantages, disadvantages, opportunities, and threats of a company, thereby organically integrating the company's strategy with internal resources and external environment.
The SWOT analysis method, in a sense, belongs to the internal analysis method of the enterprise, which analyzes based on the established internal conditions of the enterprise itself.

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行业是组织生存、发展的空间，也是对企业生产经营活动产生最直接影响的环境。

组织开展行业环境分析具有更强的针对性，可以考虑以下方面：

——-行业的经济特性是什么？

—-行业中发挥作用的竞争力会有哪些？

—行业中的变革驱动因素有哪些？他们有何影响？

—竞争地位最强和最弱的公司分别有哪些？

——决定成败的关键因素有哪些？

——行业吸引力如何？

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Industry is the space for the survival and development of organizations, as well as the environment that has the most direct impact on the production and operation activities of enterprises.

Organizing industry environmental analysis has stronger pertinence and can consider the following aspects:

——-What are the economic characteristics of the industry?

What are the competitive advantages that play a role in the industry?

What are the driving factors for change in the industry? What impact do they have?

What are the companies with the strongest and weakest competitive positions?
——What are the key factors that determine success or failure?

——How attractive is the industry?

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组织还可以采用价值链分析、企业竞争态势分析等。当然，对于组织环境的

分析还可以有很多的方法，甚至包括组织自己摸索的应对内外部环境变化的行之有效的方法和行动。

组织环境分析的目的是确定解决方法，所以无论所选择的方法或简或繁，其考虑的方面至少会涉及：

识别与认识机会与挑战；正确的认识与把握管理者的任务与目标；准确把握问题的现状与趋势;—把握组织的条件和环境；明确解决问题的方向与思路