2012年科技领域十大败笔，苹果谷歌黑莓都中枪-英语学习-QPDCA质量论坛

楼主| 发表于 2013-5-5 20:47:27 | 显示全部楼层

9.Bait-and-Switch Award: Microsoft Surface
“诱饵调包”奖：微软Surface平板电脑

When commercials for the Microsoft Surface started airing, viewers were enthralled by the device's Touch Cover。
当微软Surface平板电脑的广告开始播出时，这款电脑的Touch Cover键盘保护罩吸引了观众的眼球。

One would assume that if Microsoft was putting the Touch Cover into its Surface commercials, it would come with the Surface, right? Wrong. Turns out the Touch Cover is a separate purchase, and shoppers would have to invest an additional $119 for the accessory。
有人也许会认为，如果微软把Touch Cover放在Surface平板电脑的广告里，那么Touch Cover会和Surface一起出售，对吗？错了。Touch Cover需要单独购买，另外再加119美元才能得到。

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楼主| 发表于 2013-5-5 20:47:45 | 显示全部楼层

10.Bad Idea Award: Google Nexus Q
“坏主意”奖：谷歌NexusQ

Google's Nexus Q could have easily made our list of most overpriced gadgets of all-time . . . if it had actually come out. First shown and given to attendees at Google I/O 2012, the Nexus Q is a set-top box in the shape of an orb that streams either music or movies to your home theater from Google Play and Google Play only。
如果正式面世，谷歌的Nexus Q很有可能成为史上定价最为过高的设备之一。在2012谷歌开发者年会上，NexusQ初次亮相，并被分发给参会者。Nexus Q是一种球形机顶盒，能从谷歌在线商店(只能从谷歌商店)传输音乐或电影到你的家庭影院。

While a $50 Roku box, a $100 Apple TV or a $99 Google TV box offers a variety of content services and even apps, the $299 Nexus Q didn't even have Netflix. Once you got over its unique design, the Nexus Q's main feature was allowing multiple users to add to the same playlist, something that was sure to create plenty of arguments among family members with different tastes. To Google's credit, the company quickly realized it had a dud on its hands, stopped accepting new orders and gave free units to anyone who had preordered。
50美元的Roku机顶盒、100美元的苹果电视机顶盒或者99美元的谷歌电视机顶盒都能提供各种内容服务甚至应用程序，但299美元的Nexus Q甚至无法使用Netflix视频网站的服务。一旦你搞清了它的独特设计，那么Nexus Q的主要特点就是能让多位用户添加一份播放列表，这当然会使不同品味的家庭成员间产生争吵。值得称道的是，谷歌公司迅速发现了这一产品毫无用处，停止接受新订单，并对预订者给予免费.