如何塑造一个双赢的人脉圈子

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How To Build A Win-Win Networking Relationship
如何塑造一个双赢的人脉圈子
Here is a business-building rule of thumb: Don’t waste your time networking if you are not prepared to develop win-win relationships.

这是一个企业建设的经验法则：如果你不准备建立双赢的人脉关系，不要浪费时间塑造人脉圈子。

Here’s my advice: If you aren’t networking for the long haul then don’t bother networking at all. Frankly, you are wasting your energy if you expect instant gratification.

同时，我的建议是：如果不是为了长期，还不如不花精力塑造人脉关系。老实说，如果你在建立人脉关系上期待立竿见影的效果，还是不要浪费精力了。

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Here are five key networking tips that I share with my organization of women entrepreneurs:

这里我和大家分享五个塑造人脉圈子的关键：

1. Understand your target market.

1. 了解你的目标市场

Spend time doing your research so you can network with your target market. It’s important to strategically pick and choose networking opportunities. Plan to attend networking functions where you can connect directly with your target market or with people who can introduce you to your target market.

花一些时间做研究，可以让你更好地了解自己的目标市场。策略性地选择自己的人脉十分重要。计划参与一些能让你直接联系到目标市场的活动，或让别人为你介绍目标市场。

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Success Tip: Networking that produces long-term business-building results is not about meeting a lot of people; it’s about meeting the right people.

成功秘诀：如果你想让人脉为长期的业务建设带来成果，关键不是认识很多人，而是认识正确的人。

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2. Know exactly what you bring to the networking table.

2. 了解什么可以帮助你建立人脉关系

When preparing to build your network, ask yourself this question: Why would people want to network with me? Networking isn’t just about what you are going to get, it’s also about what you are going to give to others. Take a good hard look at what you can offer as an effective networker. Are you willing to consistently spend time and energy building and nurturing your professional network?

当准备建立你的人脉关系时，问自己：为什么别人会想要和我建立人脉关系？建立良好的人脉关系不仅仅关系到你会获得什么，同时也关系到你能为他人带来什么价值。你愿意在塑造一个双赢的人脉圈子始终如一地花费时间和精力吗？

Success Tip: Networking is a powerful marketing tool when it is a win-win for all involved.

成功秘诀： 当人脉能让双方互利双赢，它就是一个强大的商业工具。

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3. What is your networking goal?

3. 建立人脉圈子的目标为何？

As with any element of a profitable marketing plan, you must have a realistic understanding of how networking fits into your overall business-building plan. What is your networking objective? How will you measure networking success?

你必须对人脉关系是如何融入你的整体业务建设计划有一个真实的了解。建立人脉圈子的目标是什么？你如何衡量人脉关系的成功？

Success Tip: Don’t go to networking functions as a wandering generality. Know what you want to accomplish, why you want to accomplish it and how you are going to accomplish it. In other words, what is your networking goal?

成功秘诀：别在参与建立人脉圈子的活动时无所事事：知道你想要完成的任务，怎样完成它以及如何完成它。换句话说，建立人脉的目标是什么？

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4. Networking rule of thumb: Give value to receive value.

4. 人脉关系法则：提供价值而获得价值

A successful networker knows that it is not just what she receives from others but what she gives that determines whether she is building solid relationships or simply wasting time. The entire purpose of networking is to build solid trusting relationships—business relationships that are of value to everyone involved. It’s important to have a mindset that allows you to give as much in time and effort as you expect in return.

一个成功的人脉关系建立者知道自己所提供的价值能否稳固双赢的人脉关系，而非单单是他能从中获得什么，更重要的是一个愿意付出的心态。

Success Tip: Remember the “Law of Reciprocity”: Whatever form of value you give, be it service or monetary, you will likely receive the same or greater value in return. Giving value, though, must come from an open heart.

成功秘诀：记得“互惠法”：你付出的任何形式的价值，无论是服务或金钱，会让你收到相同或更大的价值回报。

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5. Follow up promptly to develop and maintain win-win relationships.

5. 及时跟进，发展和保持双赢关系。

If you do not intend to follow up with the people you’ve met, stay home and don’t waste your time, or the time of others. The entire purpose of building a network is to develop solid win-win business-building relationships. And in every productive relationship, the key is to get to know, like and trust one another. The business-building “gold” is not in collecting business cards but in the solid relationships you build.

如果你不打算跟进你遇见的人，留在家里，不要浪费自己或是他人的时间。整个人脉建设的目的是开发稳定共赢的业务。业务建设的关键不是在于收集名片，而是建立了稳固的合作关系。

Success Tip: It’s not just about what you want to achieve. Let your fellow networkers know that you want to support their successes as well.

成功秘诀：关键的不仅仅是你想要实现什么。同时，也要让你的人脉知道你同样希望帮助他们实现成功。

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productive [prəu'dʌktiv] video adj. 能生产的；生产的，生产性的；多产的；富有成效的
entrepreneur [,ɔntrəprə'nə:] video n. 企业家；承包人；主办者
accomplish [ə'kʌmpliʃ, ə'kɔm-] video vt. 完成；实现；达到
mindset ['maindset] video n. 心态；倾向；习惯；精神状态
consistently [kən'sistəntli] video adv. 一贯地；一致地；坚实地
referral [ri'fə:rəl] video n. 参照；提及；被推举的人；转诊病人

realistic [,riə'listik, ,ri:-] video adj. 现实的；现实主义的；逼真的；实在论的
profitable ['prɔfitəbl] video adj. 有利可图的；赚钱的；有益的
promptly [prɔmptli] video adv. 迅速地；立即地；敏捷地
monetary ['mʌnitəri] video adj. 货币的；财政的